Qualitative vs quantitative methods: Two opposites that make a perfect match☆
Section snippets
Two opposing philosophies
The heart of the qualitative-quantitative debate lies in the two methodologies' fundamentally different philosophies. The essence of qualitative research is to capture life as it is lived. Qualitative researchers watch people in their own settings and interact with them on their own terms (13), believing the best way to understand a phenomenon is to study it in its context and become immersed in it (14). They perceive quantitative research as limited in nature, studying people in artificial
A case in point
The New York State Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) set out to identify barriers to retention of its participating infants and children; that is, to identify barriers that may impede continuing participation by program clients, despite continued eligibility of their children in the WIC program. The plan was to survey a representative sample of parents/caretakers of infants and children on WIC about barriers they experience while on the program. The
Merging two methodologies
In this section, we argue for integrating qualitative and quantitative methodologies despite their differing philosophical underpinnings. We have shown in the barriers study that had one approach been selected over the other, the results would have been biased. In fact, many key barriers would not have been identified for inclusion in the survey without the focus groups. For instance, the fact that parents minded bringing their children to the clinics because there was nothing for the children
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Cited by (30)
Food choice, eating behavior, and food liking differs between lean/normal and overweight/obese, low-income women
2013, AppetiteCitation Excerpt :For this study, mixed methodology was employed and both qualitative (focus groups) and quantitative (taste testing and demographic information) data were collected with women (n = 83), aged 18–64 years, who qualified for the US’s Supplemental Food and Nutrition Assistance Program (SNAP) (⩽130% poverty level) and resided in low-income neighborhoods within the Twin Cities Metropolitan area. Although inherently different, the combined use of qualitative and quantitative methodologies in research has been shown to be effective in understanding the complex interactions characteristic of human behavior (Abusabha & Woefel, 2003). Participants were recruited through flyers and in-person recruiting at libraries; food shelves; homeless shelters; community centers; hot meal sites and Special Supplemental Nutrition Program for Women, Infants and Children (WIC).
Assessing body image issues and body satisfaction/dissatisfaction among Hmong American children 9-18 years of age using mixed methodology
2010, Body ImageCitation Excerpt :Because body image is a multidimensional construct, we integrated both quantitative (silhouette drawing instrument, six questions from a validated survey, and anthropometric data) and qualitative (focus groups) methodologies in our study design to apply a unique perspective in our investigation. Furthermore, despite the philosophical and methodological differences between quantitative and qualitative research, evidence suggests that using both approaches together can improve the understanding of complicated dynamics of human behavior (Abusabha & Woelfel, 2003). The data here are a part of a larger data set (Franzen & Smith, 2009a, 2009b, 2010) and here we will only address the components pertinent to body image.
A qualitative analysis of free-text patient satisfaction responses in Care Response, a database of patient-reported outcome and experience measures
2024, Chiropractic and Manual Therapies“AR The Gods of Olympus”: Design and Pilot Evaluation of an Augmented Reality Educational Game for Greek Mythology
2023, Multimodal Technologies and InteractionDefining Engineering Education Research: The Elevator Pitch
2022, ASEE Annual Conference and Exposition, Conference ProceedingsParental perceptions of the COVID-19 vaccine for 5- to 11-year-old children: Focus group findings from Worcester Massachusetts
2022, Human Vaccines and Immunotherapeutics
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Funding for this project was provided through the US Department of Agriculture, Food and Nutrition Services, Office of Analysis, Nutrition and Evaluation, Grant 59-3198-7-525. Points of view or opinions may not necessarily reflect official US Department of Agriculture policy.