Qualitative vs quantitative methods: Two opposites that make a perfect match

https://doi.org/10.1053/jada.2003.50129Get rights and content

Section snippets

Two opposing philosophies

The heart of the qualitative-quantitative debate lies in the two methodologies' fundamentally different philosophies. The essence of qualitative research is to capture life as it is lived. Qualitative researchers watch people in their own settings and interact with them on their own terms (13), believing the best way to understand a phenomenon is to study it in its context and become immersed in it (14). They perceive quantitative research as limited in nature, studying people in artificial

A case in point

The New York State Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) set out to identify barriers to retention of its participating infants and children; that is, to identify barriers that may impede continuing participation by program clients, despite continued eligibility of their children in the WIC program. The plan was to survey a representative sample of parents/caretakers of infants and children on WIC about barriers they experience while on the program. The

Merging two methodologies

In this section, we argue for integrating qualitative and quantitative methodologies despite their differing philosophical underpinnings. We have shown in the barriers study that had one approach been selected over the other, the results would have been biased. In fact, many key barriers would not have been identified for inclusion in the survey without the focus groups. For instance, the fact that parents minded bringing their children to the clinics because there was nothing for the children

First page preview

First page preview
Click to open first page preview

References (24)

  • TA Hammad et al.

    Withdrawal rates for infants and children participating in WIC in Maryland

    J Am Diet Assoc

    (1997)
  • FN Kerlinger et al.
    (1999)
  • MB Miles et al.

    Qualitative Data Analysis

    (1994)
  • T Newkirk

    The politics of composition research: The conspiracy against experience

  • D Mechanic

    Medical sociology: Some tensions among theory, method and substance

    J Health Soc Behav

    (1989)
  • C Pope et al.

    Qualitative Research in Health Care

    (2002)
  • CS Reichardt et al.

    Qualitative and quantitative inquiries are not incompatible: A call for a new partnership

  • R Barbour

    Mixing qualitative methods: Quality assurance or qualitative quagmire?

    Qual Health Res

    (1996)
  • JW Creswell

    Research Design: Qualitative, Quantitative and Mixed Methods Approaches

    (2002)
  • M Gantley

    The qualitative and the quantitative: An anthropological perspective on research methods

    Crit Pub Health

    (1994)
  • E Guba et al.

    Competing paradigms in qualitative methods

  • Cited by (30)

    • Food choice, eating behavior, and food liking differs between lean/normal and overweight/obese, low-income women

      2013, Appetite
      Citation Excerpt :

      For this study, mixed methodology was employed and both qualitative (focus groups) and quantitative (taste testing and demographic information) data were collected with women (n = 83), aged 18–64 years, who qualified for the US’s Supplemental Food and Nutrition Assistance Program (SNAP) (⩽130% poverty level) and resided in low-income neighborhoods within the Twin Cities Metropolitan area. Although inherently different, the combined use of qualitative and quantitative methodologies in research has been shown to be effective in understanding the complex interactions characteristic of human behavior (Abusabha & Woefel, 2003). Participants were recruited through flyers and in-person recruiting at libraries; food shelves; homeless shelters; community centers; hot meal sites and Special Supplemental Nutrition Program for Women, Infants and Children (WIC).

    • Assessing body image issues and body satisfaction/dissatisfaction among Hmong American children 9-18 years of age using mixed methodology

      2010, Body Image
      Citation Excerpt :

      Because body image is a multidimensional construct, we integrated both quantitative (silhouette drawing instrument, six questions from a validated survey, and anthropometric data) and qualitative (focus groups) methodologies in our study design to apply a unique perspective in our investigation. Furthermore, despite the philosophical and methodological differences between quantitative and qualitative research, evidence suggests that using both approaches together can improve the understanding of complicated dynamics of human behavior (Abusabha & Woelfel, 2003). The data here are a part of a larger data set (Franzen & Smith, 2009a, 2009b, 2010) and here we will only address the components pertinent to body image.

    • Defining Engineering Education Research: The Elevator Pitch

      2022, ASEE Annual Conference and Exposition, Conference Proceedings
    View all citing articles on Scopus

    Funding for this project was provided through the US Department of Agriculture, Food and Nutrition Services, Office of Analysis, Nutrition and Evaluation, Grant 59-3198-7-525. Points of view or opinions may not necessarily reflect official US Department of Agriculture policy.

    View full text